Finally, after 6 challenging weeks of web design, countless coffees and sorting through Lightroom archives, it’s finally done. I am sure you all have a few questions about this new venture of mine and I am going to try to answer a few of them here in this post.
Why the name “Lightpaint Lab” ?
I have always been fascinated by Lightpainting photography and am delighted to be able to share what I know with you. It is interesting to note, that the word “photography” was created from the greek roots phōtos, genitive phōs ”light” and graphé ”drawing”, together meaning “drawing with light”. Which in essence makes every photograph, painting with light.
I really like the idea of a Laboratory. It means I can experiment, to constantly try new things and push the boundaries of what’s possible but at the same time allow myself to make mistakes and evolve. By the way if you find any spelling mistakes or find something is not working on the site, please let me know.
Secondly a lab is also a place to collaborate and work together. This is a big part of LightPainting, more often than not am I working with someone to create the images you see here. Eventually I would love to make LightPaint Lab a hub for the best Lightpainting Artists around.
Lastly when I hear the word lab I immediately imagine the smell of the chemicals in my old analog darkroom (may it rest in peace) . Crafting and delivering the best in fine art prints is a big part of this business and soon you will be able to purchase these from our gallery.
Why another website & business?
Well to begin with, as you may have figured out, I love Lightpainting. I always thought that it has huge commercial potential and offers room for unbounded creativity but I didn’t think it fit with my existing photography business alexkess.com, which focusses more on Commercial, Event and Corporate Photography & Videography. The website is working well and I am getting a steady stream of enquiries, so I really did not want to radically change the branding or direction. I believe to truly stand out you have to be passionate about what you do, but most of all I think you have to be generous with what you know and share it with others. I hope that you will get a lot out of the articles , tutorials and videos I will be publishing over the next weeks, months and years.
What is behind the Lightpaint Lab logo?
It does look like an L but that is really not the main reason. I really wanted something that I can actually recreate easily in a Lightpainting and that is easily recognisable.
The idea really came from this image from the Northline series, I know it doesn’t look much like the logo, but it evolved into the looping line. The font I am using is called Exo, it’s a free google font and I absolutely love it.
So what’s next?
Since I have started work on the website I have already landed one incredible Lightpainting Job, which I can’t wait to tell you about (unfortunately I’m not allowed to at the moment).
The gallery will be opening in the coming weeks. I really want to get this part right before I launch it. I’m currently looking at some amazing printing options, including huge acrylic and aluminium prints.
I’m also really excited , to announce a FREE photowalk in Bondi on Saturday the 26th of April 2014. I hope to see you there.
So that is all for now. I would love to hear your feedback, particularly if you find anything on the site that is not working properly.
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Lightpaint Lab Founder, Photographer & Creative Director